If I could have built Friend in Store with a stone and chisel, I would have.

 I didn’t set out to build an app or a tech platform. I simply wanted to celebrate and bring together the in-store events I kept noticing around NYC. The parties, workshops, tastings, talks, game nights, run clubs, closet sales, pop-ups and more happening inside stores.

 I kept seeing these amazing events, except only the day after they took place. Always wishing I’d known earlier. Or had one central place to find them.

 It didn’t exist. So, my team & I built one.

Welcome to Friend in Store!

 Your place to discover curated collections of extraordinary stores and their in-store events. Delivered as an app (rather than that stone and chisel) so we can always bring you the latest in-store happenings.

Whether you’re looking for things to do nearby or across the city, we aim to help you find what’s in-store. Great shopping and unique experiences, yes, but also something more. An opportunity for a new discovery. A chance for a new encounter. A human connection. 

Download the app and join us out there!

Friend & Founder