Welcome to Friend in Store.

We’re an app dedicated to championing the in-store experience.

A central place to discover NYC in-store events. The parties, workshops, tastings, talks, pop-ups, game nights, closet sales and more happening inside independent stores every day across the city.

Why in-store?Well, we believe there’s a magic that happens when you step inside a store. A great shopping experience, yes, but also something more. An opportunity for a new discovery. A chance for a new encounter. A human connection.

Stores today are no longer just places of commerce, but centers of community. Spaces to discover, gather, exchange, learn and be entertained.

We built Friend in Store to celebrate and support this evolution: helping stores amplify their events to reach new, high-intent audiences and drive foot traffic to your in-store happenings.

We invite you to register your store to promote your events on the app!

There’s currently no charge for the next 3-months while we continue to build the platform…

CHECK OUT A SHORT TOUR OF EVENTS IN THE APP

Click below to share a few details to register your store.