At Friend in Store, we set out to champion the in-store experience. Helping people discover exceptional independent stores and their events. The workshops, tastings, talks, parties, pop-ups, game nights and more happening inside stores across the city.

Why in-store? Well, we believe there’s a magic that happens when you step inside a store. A great shopping experience, yes, but also something more. An opportunity for a new discovery. A chance for a new encounter. Human connection.

We built our app with the conviction that stores are no longer just places of commerce, but centers of community. Spaces to meet, exchange & be inspired.

Feel the same? We had a hunch!

An invitation to join our Host Network

We’ve long been fans of your work and events. And as someone who shares our passion for the in-person experience, we’d love to have you join our inaugural Host Network.

After a year of building a vibrant community of stores across NYC, we’re now expanding to invite like-minded artists, instructors, community leaders and social clubs into Friend in Store and brokering introductions to our stores to help facilitate exciting in-store events!

As part of our Host Network:

Enjoy Warm Introductions

Connections with stores aligned with your audience and event format.

Be Featured in our Store Portal

Where store owners can learn about your work and reach out direct.

Include your Events in the App

The opportunity to promote your in-store events in the Friend in Store app.

Have a Spotlight in the App

An invitation to share a Store Collection, accompanied by your bio and link to your work.

Be Featured on our Instagram and Substack

Have you & your Store Collection featured on our IG and Substack, Strolling with Friends.

Please share your details so we can build your profile for our store portal and create your app feature!