Welcome to Friend in Store! We’re an app dedicated to championing the in-store experience. Designed to discover extraordinary NYC stores and their events together in one place.
We built Friend in Store with the conviction that stores today are more than just places of commerce. They’re centers of community. Destinations to shop, yes, but also spaces to discover, learn, exchange and connect.
Share a Store Collection
Inside the app, each store in our editorial section is hand-selected for its distinct point of view and unique in-store experience.
We invite guest curators - city insiders & fellow retail champions - to collaborate with us and share a collection of their five favorite stores in NYC. Spotlighting their personal edit and offering our Friends the chance to discover stores through different creative lens.
We’d love to invite you to be a guest curator & share your store collection in the app!
Your store collection can span across the city or focus on one neighborhood, creating a walkable Store Stroll.
The collection will be featured in the app, accompanied by a link to your work, so our Friends can learn more and follow. Beyond the app, the collection will also be spotlighted on Instagram and our new Substack, Strolling with Friends.