At Friend in Store, we set out to champion the in-store experience. To help you discover exceptional independent stores and their events. The parties, workshops, tastings, talks, pop-ups, game nights, vinyl listening sessions and more happening inside stores.
Why in-store? Well, we believe there’s a magic that happens when you step inside a store. A great shopping experience, yes, but also something more. An opportunity for a new discovery. A chance for a new encounter. A human connection.
Your invitation to share a Store Collection
Inside the app, each store is hand-selected by our founder or a guest curator for its distinct point of view and unique in-store experience.
With our guest curators - city insiders, community leaders and fellow store champions we admire - we offer our Friends the chance to discover stores through different perspectives and creative lenses.
We’d love to feature your store collection in the app!
Your collection of five stores may span across the city or be centered around one neighborhood for a walkable Store Stroll.
The Store Collection will be featured in the app with a link to your work, so our Friends can learn more and follow. Beyond the app, your collection will also be spotlighted on Instagram and our Substack, Strolling with Friends.