Frequently Asked Questions

  • We’re an app designed to help people discover extraordinary stores and what’s happening inside them. For stores, we’re a dedicated new channel to reach new audiences and drive foot traffic. People actively looking for places to shop and IRL experiences to join.

  • Each store is hand-selected for contributing something special to NYC’s independent retail landscape: a distinct point of view and an in-store experience worth visiting.

  • Each store is handpicked by our founder or one of our guest curators: city insiders, tastemakers and fellow store champions with unique perspectives.

  • There’s no cost to be featured in the app.  

  • You can add your events at any time through our Store Portal. It’s entirely optional, but a great way to share your in-store happenings with our community of Friends actively looking for IRL experiences to join.

  • There’s no cost to share an in-store event.

  • We define an event as in-store programming with a define start and end time. Events must take place inside your store.

  • Each event profile includes your flyer, event description, store details and link to your RSVP and ticket page, if required. Users can save and share your event, as well as add to their calendar as a reminder.

  • Yes, you can add more photos, only-in-store highlights, Friend Perks and more via our Store Portal.