Welcome to Friend in Store! We’re an app designed to discover extraordinary NYC stores and their in-store events & experiences. The parties, pop-ups, workshops, tastings, talks, game nights, closet sales and more happening inside stores across the city.
We built Friend in Store with the conviction that stores today are more than just places of commerce. They’re centers of community. Destinations to shop, yes, but also spaces to gather, learn, be entertained and connect.
Your store has been featured!
Inside the app, each store has been hand-selected for its distinct point of view and unique in-store experience.
We love your store and have featured you in the editorial section of our app, alongside a collection of 250+ independent stores across the city.
There’s no cost nor commitment to be featured.
We invite you to download the app to check out your store in our Discover section. And if there’s anything you’d like us to add or refine, you’re welcome to share with us here:
As part of Friend in Store, you’re now also able to share your in-store events in the app.
Sharing is optional but a great way to amplify your in-store happenings with our community of Friends actively looking for IRL experiences to join.
To submit an event, visit our Store Portal, tap ‘Store Log In’ and enter the passcode “HelloFriend” to get started.
Questions? Please share with us here. We’d also be happy to schedule a time to swing by the store to give you a tour of the app & its features!
Of course, if you’d prefer not to be featured in the app, you can opt out here.