Welcome to Friend in Store.

We’re an app designed to find what’s in-store in NYC. A central place to discover extraordinary independent stores alongside their in-store events.

 We created Friend in Store as a community-driven marketing channel for stores. A tool to not only reach new audiences and drive foot traffic, but a dedicated space to share in-store happenings.


We’re excited to feature your store!

Inside the app, each store has been hand-selected for its distinct point of view and in-store experience by our founder or one of our guest curators. A chance to discover stores through the unique lens of city insiders, creatives, store owners and fellow retail enthusiasts

Your store has been selected and is now featured in our editorial (Discover) section of our app. There’s no charge to be included.


Review your store profile.

We invite you to check out your store feature and let us know if there’s anything you’d like us to add or update.

You can download the app for free in the App Store and submit any additional details through the link below.


Share your in-store events.

As part of the app, you now have the option to include your in-store events. Your parties, workshops, tastings, talks, game nights, pop-ups and more. This is at no charge while we continue to build out the platform.

To submit your events, visit our store portal at friendinstore.com. Click ‘Store Event Submission’ and then ‘Store Log In’. You’ll then to prompted to enter the passcode: HelloFriend where you can access the form.


Have questions?

If you have any questions, please feel free to share via this link and we’ll get back to you within 24 hours.

We’re also happy to schedule a convenient time to swing by the store to introduce ourselves and give you a tour of the app!

Of course, if you’d prefer not to have your store featured in the Friend in Store app, you can simply opt out here and we’ll promptly remove your profile.