Welcome! We’re Friend in Store.

An app championing the in-store experience.

Designed for stores as a dedicated space to reach new audiences, drive foot traffic and promote in-store happenings.

And for users, our Friends, a central & curated place to discover unique stores and in-store events. The parties, talks, tastings, workshops, closet sales, game nights, vinyl listening sessions and more happening inside stores every day across the city.

We’d love to feature your store in our collection!

Each store profiled in the Discover section of our app has been hand-selected by our founder or a guest curator. Being invite-only, there’s no charge to be featured. And as part of Friend in Store, you’ll also have the opportunity to promote your in-store events, if you so choose.

To confirm your inclusion, just click below to share a few store details.