Welcome! We’re Friend in Store.

An app championing the in-store experience.

A central and curated place for people to discover independent stores and their in-store events & happenings.

Offering stores a dedicated channel to reach new audiences and drive foot traffic & sales.

Inside the app is a collection of extraordinary NYC stores, each hand-selected for its unique in-store experience.

We’d love to feature your store in our collection!

Being invite-only, there’s no charge to be featured in our Discover directory.

To confirm your inclusion, just click below to share a few store details.